Study the podcast and learn about the audience to discover how you can contribute. Reach out only to podcasts where you can provide and get value. I asked his assistant, Vaishali Badgujar, how she’s so successful in booking him. Liam Martin, the founder of Running Remote conference, has been on hundreds of podcasts ( including mine). Build a custom freebie around the host and his or her audience. Research the show you want to appear on and then get creative. Do something untraditional like sending the host some funny socks in the mail or making a custom GIF. She’s scored guest spots on shows like EO Fire and Online Marketing Made Easy with Amy Porterfield. “We have to recognize it is a huge privilege to show up in front of someone else’s audience” - Tarzan KayĬopywriting queen and “mother of emails,” Tarzan Kay, knows a thing or two about getting booked on podcasts. That’s the strategy that Bonjoro, a video email marketing company, used to successfully get their CEO on my show. You could also delegate podcast outreach to an existing employee who knows you and your company well. If you have the financial resources to hire a booking agent, that money would be better spent hiring an in-house freelancer or VA and giving them a company email address. The agent refers to her “favorite anecdote,” which leads me to believe that her client uses the same stories and talking points on every podcast. She also sent me his calendar link rather than asking about my availability. That’s way too much work when there are plenty of people I already know I want to talk to. To move forward with booking this person, I would have to research and vet him, then come up with a way to align his message with what my audience cares about. It puts the burden on the podcast host.Advice on “networking” and “self-care” is too vague. No one wants to read a block of text this long from anyone - let alone in a cold email. Even the title was generic: “Hi Kristin, I’d like to introduce you to someone.” Then, there are other problems: The only fields that appear customized are the recipient name and podcast name. What’s “bad” about this email? As you can tell, this was a cut-and-paste email that was probably auto-sent with software.
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